Creating a consistent visual brand with Midjourney requires systematic techniques for style control, character consistency, and reproducible results.

Creating a Style Guide

Build a Midjourney style guide for your brand:

1. Define your aesthetic — Choose 3-5 keywords that define your visual style (e.g., "minimal, warm, organic, editorial, muted colors")
2. Create a base prompt suffix — A set of parameters and style keywords you append to every prompt
3. Document working seeds — Save seed numbers that produce your preferred compositions
4. Build a reference library — Collect your best outputs as style references

Example Brand Style System:

Base suffix: "minimal editorial photography, warm natural lighting, muted earth tones, clean composition, negative space --ar 3:2 --s 150"

Then for each asset:

• Product shots: [base suffix] + "product photography, marble surface"
• Lifestyle: [base suffix] + "candid lifestyle photography, soft focus background"
• Social media: [base suffix] + "--ar 1:1"

Character Consistency

Creating the same character across multiple images:

• Style references (--sref) — Upload a reference image of your character. Midjourney will maintain similar features across new generations.
• Character references (--cref) — Specifically designed for character consistency. Upload a face/character image and Midjourney tries to reproduce the same person.
• Detailed descriptions — Describe the character in extreme detail: age, hair color/style, eye color, clothing, body type. Keep this description identical across prompts.
• Seed consistency — Using the same seed with minor prompt changes maintains similar facial features.

Workflow for a Content Series

Creating a consistent series (e.g., 10 blog post headers):

1. Generate one "hero" image that perfectly represents your style
2. Use that image as --sref for all subsequent generations
3. Keep the same --s value and --ar across all images
4. Document the exact prompt and parameters used
5. Use Vary Subtle for minor variations within the series

Color Palette Control

• Specify exact colors: "color palette of dusty rose, sage green, and warm beige"
• Reference color systems: "Pantone Color of the Year 2026"
• Use image references for color matching: upload a color swatch as --sref with --iw 0.5
• Combine with --no to exclude unwanted colors: "--no blue, purple, neon"

Professional Tips

• Create a Notion or Google Doc with your Midjourney brand guidelines
• Include: base prompts, seeds, style references, parameters, and example outputs
• Share with your team for consistent visual production
• Update regularly as you refine your style and discover new techniques