Magic Write is Canva's AI writing assistant, built directly into the design editor for seamless content creation.

Magic Write Capabilities

• Generate text — Write headlines, captions, bios, blog posts, and more
• Rewrite — Change tone, length, or style of existing text
• Summarize — Condense long text into key points
• Expand — Add detail to short text
• Translate — Convert text to 100+ languages
• Change tone — Professional, casual, funny, inspirational, etc.

Using Magic Write

In any text box, click the Magic Write icon or type "/" to access:

"Write a catchy Instagram caption for a coffee shop's new seasonal latte"

Magic Write generates several options you can choose from and edit.

Brand Voice

Set up your brand voice in Brand Kit (Pro feature):

1. Go to Brand Kit → Brand Voice
2. Describe your brand's tone and style
3. Magic Write automatically uses your voice for all generated text

Bulk Create with Magic Write

Create personalized content at scale:

1. Design a template (e.g., quote graphic, product card)
2. Connect a CSV/spreadsheet with variables
3. Magic Write fills in personalized text for each row
4. Generate hundreds of unique designs instantly

Example workflow: A real estate agent creates property listing graphics. Upload a spreadsheet with property details, and Canva generates a branded graphic for each listing with AI-written descriptions.