Make (formerly Integromat) offers a visual workflow builder that's perfect for complex, multi-step AI automations with branching logic.

Make's Visual Advantage

Make displays workflows as visual flowcharts, making it easy to:

• See the entire automation at a glance
• Add complex branching and routing logic
• Handle errors with dedicated error paths
• Process data in parallel branches

Make AI Modules

• OpenAI (ChatGPT) — Send prompts, generate images, create embeddings
• Anthropic (Claude) — Text generation and analysis
• HTTP module — Connect to any AI API (Gemini, Mistral, etc.)
• JSON module — Parse AI responses into structured data

Pattern 1: Customer Feedback Analysis Pipeline

New survey response (Typeform) → OpenAI: "Analyze this feedback. Return JSON: {sentiment, topics: [], urgency, suggested_action, summary}" → JSON Parse: Extract structured data → Router: → Branch 1 (negative + urgent): Create Jira ticket + alert manager on Slack → Branch 2 (negative + not urgent): Add to feedback spreadsheet + schedule follow-up → Branch 3 (positive): Add testimonial to database + thank the customer

Pattern 2: Document Processing

New file in Google Drive → Google Docs: Extract text → OpenAI: "Summarize this document in 3 bullet points. Extract: key dates, action items, and people mentioned. Return as JSON." → Google Sheets: Add structured data to tracking sheet → Slack: Post summary to relevant channel

Pattern 3: Multi-Language Support

New support ticket (Zendesk) → OpenAI: "Detect the language of this message. Translate to English if not English. Classify the issue type. Draft a response in the original language." → Zendesk: Add internal note with English translation and classification → Zendesk: Send AI-drafted response (if auto-reply is enabled)

Advanced Make Techniques

• Iterators — Process arrays from AI responses one element at a time
• Aggregators — Combine multiple AI results into a single output
• Data stores — Cache AI results for deduplication and reference
• Webhooks — Trigger AI workflows from any external event
• Scheduling — Run AI analysis on schedules (daily reports, weekly summaries)