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    18 min
    Lesson 1 of 4

    Understanding AI Cost Drivers

    From the course AI Cost Optimization

    Understanding what drives AI costs is essential for building a cost optimization strategy.

    Cost Components

    LLM API Costs

    • Input tokens: Cost per 1K tokens of prompt/context
    • Output tokens: Usually 2-4x more expensive than input
    • Requests: Some providers charge per API call
    • Compute type: GPU type and usage duration

    Infrastructure Costs

    ResourceCost DriverOptimization Lever
    GPU computeUtilization %, hoursRight-sizing, spot instances
    GPU memoryModel size, batch sizeQuantization, model sharing
    NetworkData transfer volumeCaching, regional deployment
    StorageDataset and model sizeCompression, lifecycle policies
    MonitoringLog volume, metricsSampling, retention limits

    Hidden Costs

    • Inference over-provisioning (idle GPUs)
    • Failed requests and retries
    • Development and testing inference
    • Data preprocessing compute

    Cost Benchmarks

    LLM API Pricing (approximate)

    ModelInput $/M tokensOutput $/M tokens
    GPT-4o mini$0.15$0.60
    Claude 3 Haiku$0.25$1.25
    GPT-4o$2.50$10.00
    Claude 3.5 Sonnet$3.00$15.00
    GPT-4 Turbo$10.00$30.00

    ROI Framework

    Cost Per Task = (Input Tokens × Input Price + Output Tokens × Output Price) / Tasks
    Target: <$0.01 per task for high-volume, <$0.10 for complex tasks
    
    Example: 100K customer support queries/month
    - GPT-4o: 100K × 500 tokens avg = 50M tokens = $125-250/month
    - Claude Haiku: 100K × 500 tokens = 50M tokens = $12.50-62.50/month
    - Open source (self-hosted): $2,000-5,000/month infrastructure
      BUT: unlimited requests, no per-token cost
    

    Key Takeaways

    • •Output tokens are 2-4x more expensive than input — optimize response length
    • •Model selection is the highest-impact cost lever — right-size model to task complexity
    • •Self-hosted open source breaks even at >10M tokens/month vs API pricing
    • •Hidden costs like idle GPUs and failed requests often represent 20-30% of total spend
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